In the early 1940s, Breitling is focused on providing aviation instruments known for their precision and reliability to the market and to air forces around the world. Willy Breitling, however, wants to diversify the Breitling watch offering to radiate elegance and glamour. This new distinctive collection is intended for a discerning, stylish clientele. 

With its name coming from the French word for "first", the Breitling Premier collection is launched in 1943. It still has the versatility and sportiness that Breitling is known for but with an elegant essence. These Breitling Premier watches, made in gold or stainless steel and either 32mm or 38mm, are meant for the active gentleman who enjoys a drink in a classy bar or a sporty ride through the countryside. The Premier models have a versatile look and various design configurations- pusher shape, dial configuration- so they appeal to a broader audience.

In 1944 the Duograph is launched building Breitling's legitimacy in chronograph development. It represents the epitome of Breitling complicated watches. Breitling also launches a Premier with a full calendar indication, the Datora. This new model is characterized by its overall elegance while offering information like the day and month, and sometimes even sporting a moon phase indication. 

Today, the Breitling Premier collection builds on its heritage with a combination of elegant dials, balanced proportions and exceptional quality, ensuring that it adapts to the needs of the modern gentleman and magnifies his style.

Find your new Breitling Premier watch at Moyer Fine Jewelers, an authorized Breitling retailer. Shop our vast selection of Breitling Premier watches for sale in our in-house boutique. Let one of our watch experts guide you to your perfect fit.